ABOUT US
Rowm is a place to discover something new, practice self care or to luxuriate in a little holistic pampering. We take pride in bringing you the best (and safest) products available and you can rest assured our exquisite treatments will leave you feeling renewed and re-set - in the hands of our experienced aestheticians and therapists.
Welcome to Rowm.
We look forward to meeting you.
FOUNDERS
After many years of working together in the clean beauty space, Rowaida Younes & Mariless Gutierrez knew the time was right to open their own business. They discovered they each have a penchant for all things clean, yet luxurious, and spent years exchanging ideas, experiences and hacks on clean living solutions - what works, what doesn’t, what “clean” means to them, and how this impacts their homes, families and themselves.
So in February 2024 Rowm Beauty was born in Park Slope, as an extension of their collective experiences.
OUR TEAM
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JANICE SHUKOVSKY
Esthetician
Lead Esthetician Janice Shukovsky brings over 30 years of top-tier beauty industry experience and expertise to her role as a licensed esthetician and educator. Combining technical expertise with wellness principles, she offers transformative sessions with rejuvenating facial massage techniques. As a dedicated learner, Janice ensures outstanding results for each client.Her holistic approach emphasizes both inner well-being and external beauty, using clean beauty lines and effective treatments to achieve radiant, healthy skin. -
ALEX MCDERMOTT
Esthetician
Alex McDermottis a licensed esthetician, musical theatre performer, and creator of The Broadway Esthetician, where she combines her passion for skincare with her firsthand understanding of the unique demands performers place on their skin. After years on stage, she developed a personalized, supportive approach to skincare that serves clients both on stage and off.
Drawing from her experience in medical aesthetics and customized skincare, Alex blends clinical expertise with intentional, restorative touch. She believes great skincare is about more than treating concerns—it's about helping clients feel confident, supported, and at home in their skin.
With a focus on personalized treatments and barrier-supportive skincare,Alex is dedicated to helping each client achieve healthy, resilient skin while making every facial feel like a moment of self-care worth looking forward to. -
GABRIELA HERRERA
Esthetician
Gabriela Herrera is a California-born esthetician known for her intuitive touch and deeply grounding approach to skin health. Her work blends holistic practices with advanced techniques, achieving visible results and a restorative, nervous-system-soothing experience. Her treatments prioritize presence, thoughtful listening, and a finely tuned understanding of the skin’s natural intelligence.With experience in luxury spas and wellness studios in San Francisco, Los Angeles, and New York, Gabriela is recognized for facials that leave the complexion lifted, radiant, and balanced, while offering a sense of being genuinely cared for. Her gentle yet intentional approach honors both the science of the skin and the emotional experience of care. -
STEPHEN DONNELLY
Massage Therapist, LMT
Stephen Donnelly is a New York State Licensed Massage Therapist certified in Pre/Peri/Post-Natal Massage and Level 1 Manual Lymphatic Drainage therapist with 21 years of experience.At 17, a severe back injury started Stephen on his healing journey. This experience allowed him to understand how pain affects the body, mind, and behavior, how dysfunction moves through the body, and what those symptoms truly feel like.His extensive awareness and sensitivity have led him to work with diverse clients, including New York sports teams, Broadway casts, expecting mothers, and everyday New Yorkers. Stephen helps clients understand their bodies and empowers them to better care for themselves.